Last year Larry Ellison (Oracle CEO) had an outburst about the entire buzz regarding “the cloud”. He was amused with the cloud being seen as a new technology that was going to change the world of IT as we see it. One year later, his comments that Cloud is not a new technology, simply a new business model for delivering more of the same continue to hold true. This 3 minute video is worth watching from the 2:15 mark onwards.
In my discussions with business (not IT) leaders, the cloud continues to be seen as a new technology that eliminates in-house IT. The fact that cloud computing is a new model of delivery, NOT a new technology is overlooked. Although, cloud has many advantages the fundamental fact that it is a new way of doing more of the same needs to be repeatedly communicated. Cloud is a business enabler, not a business changing proposition. New revenue channels will need to be based on innovative ideas, simply moving to the cloud is not going to bring new business.