Via multiple channels Oracle appears to have embraced Web 2.0. The integration of Web 2.0 functionality with core ERP suites and through a wider framework using AIA will be interesting to watch.
Oracle already seems to have taken a step towards integrating Oracle CRM (part of Oracle E-business Suite) with social networking sites, as well as with the Blackberry RIM platform. It would be very useful to have RSS feeds from an ERP transactional system that would create a "push" mechanism to traditional ERP systems.
There is mixed opinion about this release (as is the case with most software releases). In summary this is an exciting development with a lot of promise. Something to keep a close watch on. It has the potential to create an entire ecosystem of wedge applications.