This was a new product suite announced during OOW. This is a reworked version of the Oracle Collaboration Suite, and Oracle's "Enterprise 2.0" offering.
This suite consists of 2 sets of functionality:
1. Communication tools such as email/voice mail/chat
2. Coordination tools such as Calendaring and document sharing.
With the number of bees painted on the sidewalks around the convention center, it was obvious that Oracle was strongly pushing this new product suite.
The combination of Oracle Web Center, Beehive and Oracle Content Management is Oracle's answer to Enterprise 2.0. It will be interesting to watch how Oracle integrates this pseudo-social networking tool into the enterprise.