It has been evident for a while that the ERP market place is saturated, with a diminishing number of new licenses being sold by the major ERP vendors. However, the focus on "Edge" products at OOW – 2009, indicates just how far down this path the market has moved. Almost all discussions with Oracle representatives were focused on "Edge" products and/or industry alignment. These "Edge" products are by definition intended to augment core ERP applications, by providing niche functionality. These edge products, however have now matured to the point where they can provide stand-alone functionality besides supplementing the primary ERP. The most buzz at OOW was around the following edge products:
- OBIEE and EPM
- Oracle Transportation Management
- Master Data Management
The underlying infrastructure and integration with these products was considered implicit to the solution. The focus was primarily on the value proposition or solution that could be achieved using these tools.